London Real Estate: 2024 Spotlight on Luxury

London’s housing market is off to a strong start overall with sales up almost 30 per cent in the first two months of the year. Multiple offers are occurring unabated between $400,000-$700,000, yet softer demand exists for luxury properties in the city. Fifty-eight properties have sold to date over $999,999, up 9.4 per cent from year-ago levels for the same period. Most luxury home sales occurred between $1 million and $1.3 million, with just 10 sales reported over the $1.3 million threshold, signifying some hesitancy at the high end. The exception to the rule is the rare uber-luxe property that offers acreage (two to 10 acres), a larger home, and a triple-car garage. Impeding activity at the luxury price point is a disconnect between buyers and sellers, with many sellers still listing properties at loftier 2021 values while buyers are looking for deals.

An ample supply of luxury homes is available for sale heading into the busy spring market, where sales of all homes, including freehold and condominium properties, are expected to see increased pressure as the ripple effect takes hold. London continues to experience an influx of buyers from other areas of the province, with the largest segment coming from the Greater Toronto Area. Drawn to the value proposition of the city’s residential real estate and its growing base, these affluent buyers are competing with local buyers at the mid-to-top end of the market. Most of the activity in the higher end is occurring in the Southwest (18 sales), where selection is greatest, and the Northwest (20 sales). The remaining sales are occurring on the outskirts of the city.

Retirees and upgrading millennials are responsible for the lion’s share of activity in the luxury segment, which represented 4.5 per cent of total sales (58/1,036) between January 1 and February 29. Most of the buyers in the city’s luxury market are seeking newer homes that are bolder architecturally, with most offering a modern twist, including an open concept, high ceilings, and all the usual bells and whistles. Older character homes in the city’s most prominent areas close to the university are also experiencing solid demand, but higher price points are proving challenging. Empty-nesters and retirees are opting for condominiums in close proximity to the city core. Many are willing to renovate older condominiums offering good square footage to their specifications.

Home-buying activity in London’s luxury segment is expected to heat up in coming months, with lending rates already reflecting the easing expected to impact overall interest rates in the months ahead. Momentum is anticipated to build as buyer’s move to realize homeownership before housing values climb beyond their reach.

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About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in over 9,000 offices with a presence in more than 110 countries and territories. RE/MAX Canada refers to RE/MAX of Western Canada (1998), LLC, RE/MAX Ontario-Atlantic Canada, Inc., and RE/MAX Promotions, Inc., each of which are affiliates of RE/MAX, LLC. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides.

RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit remax.ca. For the latest news from RE/MAX Canada, please visit blog.remax.ca.

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