The Prince Edward County cottage market is currently balanced, with fewer buyers coupled with low inventory. Buyers in the area typically come from Toronto and surrounding areas, as well as Ottawa to a lesser extent. The local recreational market is strong, however inventory is low. More listings are expected to come on stream with the onset of the spring market, which typically starts in April.

Average recreational property price has increased 17 per cent year-over-year (from $1,175,416 in Q1 2022 to $1,373,069 in Q2 2023) while sales have declines by 32 per cent in that same period, from 22 unit sales in Q1 2022 to 15 sales in Q1 2023.

Young and middle-aged coupled are currently driving cottage sales, which is expected to continue for the remainder of the year, with good Wi-Fi access and waterfront locations is high demand.

Baby Boomers are expected to increase demand for recreational properties in the region, in a number of ways. With approximately 900,000 Baby Boomers expected to retire within the next three years, activity from this market segment is likely to increase. Furthermore, with approximately $1 trillion expected to transfer from Baby Boomers to succeeding generations in the coming years, recreational property demand should rise, alongside other residential properties. Lack of supply could put upward pressure on prices.

In the near term, average recreational property prices and sales are each expected to increase two per cent through the remainder of 2023.

Prince Edward County real estate is a sellers’ market, as a result of low inventory and very strong demand. Buyers of every profile are active in the market and driving sales in the region, many of them coming specifically from Toronto and the Durham region, especially in light of the pandemic.

Buyers looking to purchase recreational properties in Prince Edward County are doing so as a result of work-from-home allowances prompting them to relocate from urban centres, retirement plans, or are looking for a secondary residence for recreational use only. Preferred features for recreational homes in the region include access to healthcare, beaches, good grocery stores, and Wi-Fi access. Prince Edward County is an attractive option for anyone hoping to escape the hustle and bustle of a city, with a more relaxed lifestyle. Furthermore, a new residential development on Picton Harbour called Port Picton will bring waterfront residential units in various options from condos to townhouses to the region this year.  Anticipated price growth in the region for recreational properties over the remainder of 2021 is an increase of +10% for both waterfront and non-waterfront homes.

Canada-Wide Cabin & Cottage Trends

The red-hot demand seen across the Prince Edward County real estate market is a common thread across Canada, as interest and activity in suburban and rural property markets continues to grow. Despite rising demand, 57 per cent of Canadian recreational markets still have at least one property type with average prices below $500,000, according to the 2021 RE/MAX Recreational Property Report.

This bodes well for the 78 per cent of Canadians who plan to purchase a property in the next year and consider themselves to be “recreational buyers,” according to a Leger survey that was conducted on behalf of RE/MAX.

More than half of those who plan to purchase a property in the next year (59 per cent) are first-time recreational property buyers. Of those planning to purchase a recreational property, 21 per cent are looking to recreational markets after being priced out of an urban centre. However, low borrowing rates are working in their favour, with 22 per cent saying the lower rates have increased their ability to buy.

The survey also found that 11 per cent of Canadians were searching for a recreational property prior to the start of the pandemic and are still searching, and 15 per cent of Canadians who were not searching for a recreational property prior to the pandemic are now looking.

Shifting home-buying trends, as prompted by the pandemic, are exacerbating inventory challenges in a majority of recreational markets across Canada. The growing demand in these regions is also putting upward pressure on prices which is impacting affordability in many recreational markets, which RE/MAX brokers anticipate will be a long-term trend.

“There’s intense competition among buyers in Canada’s recreational property markets and inventory is stretched thin,” says Christopher Alexander, Chief Strategy Officer and Executive Vice President, RE/MAX of Ontario-Atlantic Canada. “But Canadians recognize that recreational properties remain an affordable option in such a turbulent market. There are still many recreational markets across Canada that are deemed affordable, despite the growing demand and rising prices.”

Affordability Outlook

According to RE/MAX brokers and agents, sellers’ market-like conditions are anticipated to persist for the remainder of the year in 97 per cent of regions examined in the report. These conditions are typically accompanied by rising prices, which has been a trend in 2020 that is expected to continue through 2021. RE/MAX brokers report that 57 per cent of Canada’s recreational markets include at least one property type priced in the $200,000 – <$500,000 range. This is down from 87 per cent in 2019.

The most affordable recreational regions for waterfront properties across Canada include Thunder Bay ($425,805), Charlottetown ($334,447) and Interlake Region of Manitoba ($363,833), while Okanagan ($2,430,434), Barrie-Innisfil ($1,841,217) and Niagara region ($1,546,561) are the most expensive recreational property markets for waterfront properties.

“In today’s real estate landscape, with increased demand and ongoing supply issues putting pressure on prices and sparking bidding wars, industry professionalism is of utmost importance,” says Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. “Recreational markets across Canada are feeling the pressure, and without a solution to address supply issues, we are running out of affordable options for Canadians.”

Unsurprisingly, affordability remains the top buying criteria for 41 per cent of Canadians who are in the market for a recreational property, followed by proximity to water or waterfront, amenities and good Wi-Fi. With demand for recreational properties anticipated to remain strong for the remainder of the year, lifestyle factors typically found in city homes, such as restaurants, Internet connection and office space are expected to remain a priority among buyers.

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