RE/MAX® Continues Advice Campaign Amid Challenging Market Conditions

Everyone knows someone who knows a thing or two about real estate, but we all know good intentions don’t always equal good advice. And that’s the premise behind RE/MAX Canada’s “Advice You Need” campaign. Now in its second year, the 2024 spring launch features the new “Strangersplain” video spot that highlights the importance of working with a professional, experienced real estate agent, in this series of comedic yet common scenarios of unsolicited real estate advice. The release will also revisit the popular “Hypesplain” spot that launched last fall featuring basketball pro Kyle Lowry, and “Dadsplain” which premiered during Super Bowl LVII.

The Advice campaign strategy and creative is by agency Arrivals + Departures and the media buy is executed by True Media.

Advice campaign demonstrates the advantages of working with Canada’s most experienced agents

The national, multi-channel advice campaign is sensitive to the challenges of the current Canadian housing market, where economic uncertainty has created confusion among buyers and sellers. Meanwhile, amateur opinions and questionable advice are plentiful, yet real professional experience is what matters most. According to a recent survey commissioned by RE/MAX Canada and conducted by Leger, six in 10 Canadians feel confident that working with a real estate professional will bring value to the buying or selling process.

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“It’s a tricky time that makes having the right agent there to help you really important,” says Anthony Volpini, Executive Director of Marketing at RE/MAX Canada. “RE/MAX agents average more sales and have more real estate sales experience than other real estate agents in Canada. Given the current market, having this experience on your side can make a big difference to the outcome.”

Real estate can be complicated. Whether you’re buying or selling a home, or just looking for a little guidance, your local RE/MAX agent has the advice you really need. Click below to find an agent near you.