RE/MAX® has been voted the #1 Most Trusted Real Estate Agents in Canada by Canadian shoppers, year after year*, according to the 2024 BrandSpark® Canadian Trust Study. The Study is based on a national survey of 25,161 Canadian shoppers who gave their top-of-mind, unaided feedback on which brands they trust most and why, in the categories they have recently shopped. Market research and consulting firm BrandSpark International analyzed 262 different categories of consumer products and services, spanning Household & Cleaning, Petcare, Home Goods, Food & Beverage, Beauty & Personal Care, Over-The-Counter Health, Baby & Kids, Automotive, Restaurants & Retail and Services. As part of the Services category, RE/MAX was named the #1 most trusted real estate agency brand*.
We’re honoured to be the real estate brand that is most trusted by Canadians year after year. This is a direct reflection of the high level of professionalism and dedication of our network of more than 25,000 RE/MAX agents across Canada**. Real estate is a unique category in the consumer space, in that a home is such a personal purchase and a significant investment. Having a trusted, experienced agent guiding consumers through the process makes all the difference.
The BrandSpark Canadian Trust Study reveals that, despite the challenges posed by inflation, consumers prioritize product quality and are willing to pay a premium for brands that consistently deliver excellence. Brand names continue to dominate the list, demonstrating that established brands continue to deliver value to Canadians. “New challengers are appearing in many categories, often online and at much lower price points, but the best brands are proving resilient with Canadian consumers when they focus on delivering and communicating the strengths that made them trusted names in the first place,” said BrandSpark Vice-President of Shopper Insights Phil Scrutton in a press release.
About RE/MAX
RE/MAX is a global network of independently owned and operated offices, with more than 140,000 sales associates and a presence in over 110 countries and territories. RE/MAX agents sell more real estate than any other Canadian brand*** and more buyers and sellers would recommend RE/MAX than any other real estate brand.****
For more information, visit REMAX.ca.
*Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2024 and 2017.
**As of year-end 2022.
***Source: CREA, RE/MAX
**** Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.
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